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Salary Information for a Demand Generation Specialist in Fresno, CA

Median salary: $82,800

This data reflects Total Cash for a Level 2 Demand Generation Specialist at a mid-size company. To get more detailed information on total compensation for the role of Demand Generation Specialist in Fresno, CA, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

$72,640
25th percentile
$82,800
50th percentile
$90,640
75th percentile

Behind the numbers

What is the adjusted total comp for a Demand Generation Specialist in Fresno, CA?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

$82,800

Not available

$370,798

Total Comp (TC)

$82,800

Cost of Living (COL) Index
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Demand Generation Specialist in Fresno, CA?

Uses marketing and sales automation technologies to optimize lead generation & lead nurturing processes through email campaigns, content marketing, paid media, social media channels and other multi-channel marketing approaches. Designs and executes marketing programs to engage and influence target markets. May conduct market research activities to identify target audiences and attract them through compelling content. Helps develop content that attracts a qualified audience, including blogs, whitepapers, eBooks, reports, webinars, infographics, etc.

What are the characteristics of a level 2 Demand Generation Specialist?

A level 2 Demand Generation Specialist in Fresno, CA has well developed professional and technical expertise. Their work impacts the quality and timeline of part of a product or servie. They typically have 3 yearas of average experience.

Demand Generation Specialist

Benchmark Role

Individual Contributor

Job Type

Demand Generation

Job Family

Business

Job Area

Quality of Life in Fresno, CA on an $82,800 Salary

Cost of Living

  • Overall Cost of Living:

    • Fresno’s cost of living is generally lower than California's state average but slightly above the national average.
    • Common expenses like groceries, utilities, and transportation can be managed reasonably well on an $82,800 salary.
  • Expense Breakdown:

    • Groceries: Around the national average, allowing for a budget-friendly lifestyle regarding food expenditures.
    • Utilities: Similar to national figures, not imposing a heavy financial burden.
    • Transportation: Costs are slightly above average due to California's gasoline prices and insurance rates.

Housing Market

  • Home Prices:

    • Median home price in Fresno is lower than California's average but higher than some parts of the U.S. heartland.
    • An $82,800 annual income should be sufficient for a modest mortgage, though saving for a down payment remains a significant challenge.
  • Renting:

    • Renting can be a more viable option with average rent prices aligning closely with national averages, providing flexibility in living arrangements.

Quality of Life

  • Community and Amenities:

    • Fresno boasts a variety of parks and recreational spaces offering a vibrant outdoor lifestyle.
    • The local cultural scene includes art galleries, museums, and community events. However, options may be limited compared to major metro areas.
  • Climate:

    • The area enjoys a Mediterranean climate with hot, dry summers and mild, wet winters, which many find comfortable.

Access to Healthcare

  • Healthcare Options:
    • Fresno has several hospitals and clinics, providing good access to medical care.
    • While healthcare costs are generally in line with the national average, insurance coverage is critical for managing expenses effectively.

Quality of K-12 Schools

  • Education System:
    • Fresno has a mix of public and private schools, with some institutions receiving above-average ratings.
    • School quality varies significantly, so the choice of neighborhood may impact access to higher-quality education.

Summary

An annual salary of $82,800 in Fresno, CA, provides a comfortable living in most respects given the cost of living and housing market. While home prices are relatively accessible, they still pose a challenge typical of many Californian cities. The quality of life benefits from a balanced climate, reasonable healthcare access, and community amenities, though

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OpenComp aggregates multiple data sources to provide accurate salary data for Fresno, CA, specifically for a Level 2 Demand Generation Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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