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salary information

Salary Information for a Digital Marketing Specialist in Austin, TX

Median salary:

This data reflects Total Cash for a Level 2 Digital Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Digital Marketing Specialist in Austin, TX, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
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Behind the numbers

What is the adjusted total comp for a Digital Marketing Specialist in Austin, TX?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

62.3

Total Comp (TC)

Cost of Living (COL) Index
62.3
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Digital Marketing Specialist in Austin, TX?

Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Designs, builds and maintains social media presence and measures and reports performance of all digital marketing campaigns. Collaborates with internal teams to create landing pages, optimize user experience, instrument conversion points and optimize user funnels. Plan, execute, and measure experiments and conversion tests.

What are the characteristics of a level 2 Digital Marketing Specialist?

A level 3 Digital Marketing Specialist in Austin, TX is a seasoned professional with competence, creativity in wide range of technical areas. Resolves most issues and problems effectively. Average experience 5.5 years.

Digital Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Digital Marketing

Job Family

Business

Job Area

Quality of Life in Austin, TX on a $108,290 Salary

Cost of Living

  • Overall Cost Index: Austin's cost of living typically ranks higher than the national average.
  • Utilities: Costs are generally in line with the national average.
  • Groceries and Dining: Slightly more expensive due to the city's growing reputation as a cultural and culinary hub.
  • Transportation: Costs are relatively reasonable, but can vary depending on commuting needs.

Housing Market

  • Current Trends: Austin has seen a significant rise in home prices in recent years.
  • Median Home Price: Substantially higher than the national median due to high demand and rapid population growth.
  • Renting vs. Buying: Renting remains a popular option due to expensive property values, though rental rates are also increasing.

Quality of Life

  • Recreational Opportunities: Abundant access to parks, trails, and outdoor activities.
  • Cultural Scene: Vibrant music, art, and food culture, contributing to a lively community atmosphere.
  • Job Market: Strong with opportunities in tech, education, and health sectors.

Access to Healthcare

  • Healthcare Facilities: Numerous facilities providing quality care, with several hospitals and clinics throughout the city.
  • Insurance and Out-of-Pocket Costs: The cost of healthcare can be high, similar to other major U.S. cities.

Quality of K-12 Schools

  • Public Schools: Generally well-regarded, with some schools known for their academic excellence.
  • Private and Charter Schools: Options are available but can be costly.
  • Funding and Resources: Generally above average, although varies by district.

Summary

Earning $108,290 per year in Austin, TX provides a comfortable quality of life, though it comes with some financial challenges due to the city's higher cost of living and real estate market. Access to recreational activities and a vibrant cultural scene enhance the living experience. However, housing affordability and healthcare costs can impact financial security. Families can find quality education, but school choice may come with additional expenses.

See salary information for the Digital Marketing Specialist role elsewhere in the United States

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OpenComp aggregates multiple data sources to provide accurate salary data for Austin, TX, specifically for a Level 2 Digital Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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