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salary information

Salary Information for a Brand Marketing Specialist in Atlanta, GA

Median salary:

This data reflects Total Cash for a Level 2 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Atlanta, GA, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
75th percentile

Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Atlanta, GA?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

72.4

Total Comp (TC)

Cost of Living (COL) Index
72.4
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Atlanta, GA?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 2 Brand Marketing Specialist?

A level 2 Brand Marketing Specialist in Atlanta, GA has well developed professional and technical expertise. Their work impacts the quality and timeline of part of a product or servie. They typically have 3 yearas of average experience.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Atlanta, GA on an $82,400 Salary

Living in Atlanta, Georgia with an annual income of $82,400 offers a balanced quality of life, particularly when compared to broader national metrics. Here's an overview of how this salary supports the cost of living, housing market, access to healthcare, and education quality.

Cost of Living

  • General Expenses:

    • Atlanta's cost of living is slightly above the national average, with housing as the primary factor.
    • Day-to-day expenses such as groceries, utilities, and transportation generally align with national averages.
  • Transportation:

    • Public transport is available through MARTA, but many residents prefer cars due to suburban development.
    • Gas prices and car insurance are roughly in line with national figures.

Housing Market

  • Home Prices:

    • The median home price in Atlanta is higher than the national average, with significant variation across neighborhoods.
    • Renters can find moderately priced options, though demand is high in popular areas.
  • Housing Affordability:

    • With a salary of $82,400, an individual can afford a comfortable but modest housing arrangement, perhaps more so outside of the city center.

Quality of Life

  • Cultural and Recreational Activities:

    • Atlanta is known for its vibrant arts scene, with numerous museums, theaters, and music venues.
    • The city boasts various parks and green spaces, offering ample recreational opportunities.
  • Community and Lifestyle:

    • The city's diverse population provides a rich cultural tapestry and culinary scene.
    • Southern hospitality is a well-known characteristic, enhancing community engagement and lifestyle satisfaction.

Access to Healthcare

  • Healthcare Facilities:

    • Atlanta is home to numerous high-quality hospitals and healthcare providers.
    • Access to specialists and medical research facilities is superior due to the city’s prominence in the Southeast.
  • Healthcare Costs:

    • Costs are generally comparable to the national average, with some premium facilities being more expensive.

Quality of K-12 Schools

  • Public Schools:

    • Atlanta Public Schools offer a mix of highly rated and underperforming schools; quality varies significantly by neighborhood.
    • Numerous charter schools provide additional options for families.
  • Private Education Opportunities:

    • There is a robust selection of private schools, although they come with higher tuition costs.

Overall Assessment

Living in Atlanta on a $82,400

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OpenComp aggregates multiple data sources to provide accurate salary data for Atlanta, GA, specifically for a Level 2 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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