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salary information

Salary Information for a Brand Marketing Specialist in Raleigh, NC

Median salary:

This data reflects Total Cash for a Level 4 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Raleigh, NC, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
75th percentile

Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Raleigh, NC?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

68.5

Total Comp (TC)

Cost of Living (COL) Index
68.5
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Raleigh, NC?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 4 Brand Marketing Specialist?

A level 4 Brand Marketing Specialist in Raleigh, NC is an extremely seasoned professional, one who is able to solve most issues and problems and uses their skills to drive company objectives and achieve goals. Average experience 8 years.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Raleigh, NC on a $126,400 Salary

Raleigh, North Carolina, is a thriving city in the heart of the Research Triangle, known for its vibrant culture, economic opportunities, and quality of life. Here's a breakdown of the quality of life for someone earning $126,400 per year, along with an overview of living costs and other essential factors.

Cost of Living

  • Overall Cost: Raleigh's cost of living is slightly above the national average but remains affordable relative to incomes, especially for higher earners.
  • Utilities and Groceries: Utility costs are generally in line with national averages, while grocery prices are marginally lower than in other large urban areas.
  • Transportation: Reasonable fuel prices and a less congested commute compared to larger metropolitan areas, adding to the overall cost-efficiency.

Housing Market

  • Home Prices: The median home price in Raleigh is around $400,000, which is competitive given the national median of approximately $430,000.
  • Renting: Rental prices have been rising but are still reasonable, especially compared to other tech-driven cities.
  • Investment Potential: With rising demand, properties in Raleigh often appreciate well, providing solid investment opportunities.

Quality of Life

  • Recreation and Leisure: Abundant parks, outdoor activities, and close proximity to both beaches and mountains provide ample leisure opportunities.
  • Cultural Scene: A rich arts and music scene, with many museums, galleries, and live performance venues.
  • Community: A welcoming atmosphere with strong community engagement and cultural diversity.

Access to Healthcare

  • Healthcare Facilities: Raleigh boasts several top-rated hospitals and healthcare systems, such as UNC Health and Duke University Health System.
  • Insurance and Costs: While healthcare costs can be high, the quality of care and access to specialists in the area are significant advantages.

Quality of K-12 Schools

  • Public Schools: Many of Raleigh's public schools have strong performance metrics and offer diverse programs.
  • Private and Charter Schools: Numerous private and charter schools provide alternative educational options, often with specialized curriculums.
  • Higher Education: Proximity to several prestigious universities enriches the academic environment for K-12 students.

Summary

Living in Raleigh on a salary of $126,400 offers a high quality of life, especially because of the reasonable cost of living relative to income

See salary information for the Brand Marketing Specialist role elsewhere in the United States

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OpenComp aggregates multiple data sources to provide accurate salary data for Raleigh, NC, specifically for a Level 4 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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