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salary information

Salary Information for a Brand Marketing Specialist in Austin, TX

Median salary:

This data reflects Total Cash for a Level 2 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Austin, TX, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
75th percentile

Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Austin, TX?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

62.3

Total Comp (TC)

Cost of Living (COL) Index
62.3
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Austin, TX?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics

What are the characteristics of a level 2 Brand Marketing Specialist?

A level 3 Brand Marketing Specialist in Austin, TX is a seasoned professional with competence, creativity in wide range of technical areas. Resolves most issues and problems effectively. Average experience 5.5 years.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Austin, TX on a $108,800 Salary

Living in Austin, TX, on a salary of $108,800 per year offers a balanced quality of life relative to local cost of living and housing prices. Here's a detailed breakdown of various factors that contribute to the quality of life in Austin:

Cost of Living

  • Overall Cost: Austin's cost of living is slightly above the national average, driven largely by housing and transportation expenses.
  • Groceries and Dining: Food costs are comparative to the national average, with ample options for both affordable and upscale dining.
  • Utilities and Transportation: Utility costs align with national averages, while transportation, especially vehicle-related expenses and gas prices, tend to be higher.

Housing Market

  • Home Prices: Austin has experienced rapid growth, leading to a competitive housing market with home prices above the national median.
  • Renting vs. Buying: Renting can be a more feasible option due to the high cost of purchasing a home, with rental prices being more manageable relative to income.
  • Future Trends: The housing demand remains strong due to Austin's popularity, suggesting continued appreciation of property values.

Quality of Life

  • Cultural Scene: Austin is well-known for its vibrant music and arts community, offering a rich cultural life.
  • Outdoor Activities: The city offers numerous parks, hiking trails, and outdoor recreational opportunities, enhancing life quality.
  • Lifestyle: With a blend of urban excitement and southern hospitality, Austin balances brisk city life with laid-back living.

Access to Healthcare

  • Healthcare Systems: Renowned healthcare facilities are available, providing high-quality medical services.
  • Healthcare Costs: Healthcare is one area where costs are above the national average, influenced by the city’s rapid development.

Quality of K-12 Schools

  • Public Education: Austin has a mix of high-performing public schools, particularly in affluent neighborhoods.
  • Private Schools: A variety of private schooling options offer additional educational opportunities, though these can entail additional expenses.
  • School Resources: Schools in the area generally offer strong extracurricular programs and academic resources.

Assessment

Living on a $108,800 salary in Austin presents a comfortable standard of living, with some financial planning required to navigate the high cost of housing. Residents benefit from a rich cultural climate, ample outdoor activities, and solid educational options. The city’s appeal continues to

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