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salary information

Salary Information for a Brand Marketing Specialist in Charlotte, NC

Median salary:

This data reflects Total Cash for a Level 6 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Charlotte, NC, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
75th percentile

Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Charlotte, NC?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

68.9

Total Comp (TC)

Cost of Living (COL) Index
68.9
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Charlotte, NC?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 6 Brand Marketing Specialist?

A level 6 Brand Marketing Specialist in Charlotte, NC is a superstar! They are critically important to growth and product development. There are only a handful of indivduals at this level throughout the company. They shape and develop department objectives from company strategies. Average experience 15 years.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Charlotte, NC on a $162,400 Salary

Overview

With a salary of $162,400 per year, an individual or family living in Charlotte, NC can expect a comfortable lifestyle. This section will cover various aspects of life in Charlotte, comparing costs and accessibility with national averages.

Cost of Living

  • Below National Average: Charlotte's overall cost of living is slightly below the national average, allowing residents to enjoy more purchasing power.
  • Utilities and Transportation: Costs are moderate with utilities being nearly on par with, and transportation slightly above, national averages.
  • Dining and Groceries: Eating out and groceries are affordable, contributing positively to disposable income.

Housing Market

  • Median Home Prices: The median home price in Charlotte is around $350,000, which is lower than the national median. This makes homeownership more achievable for individuals or families earning $162,400.
  • Rental Costs: Renting an apartment or house is also relatively affordable, offering quality options that are well within reach for higher-income earners.

Quality of Life

  • Job Opportunities: Charlotte is a financial hub, offering robust job opportunities, particularly in banking and finance.
  • Outdoor and Cultural Activities: The city boasts ample recreational activities, including extensive green spaces and cultural institutions, enhancing quality of life.
  • Community and Safety: Charlotte is known for its friendly communities and has a variety of safe neighborhoods suitable for families and professionals alike.

Access to Healthcare

  • Healthcare Facilities: Charlotte has excellent healthcare facilities, with top-rated hospitals and clinics.
  • Costs: While healthcare can be expensive, individuals earning $162,400 can comfortably manage insurance and out-of-pocket expenses.

Quality of K-12 Schools

  • Public Schools: The public school system in Charlotte offers a range of quality schools, with several highly rated schools that appeal to relocating families.
  • Private and Charter Schools: There are numerous private and charter school options providing diverse educational opportunities.

Summary

Living in Charlotte, NC, with a yearly salary of $162,400 grants a high quality of life with access to affordable housing, a strong job market, excellent recreational opportunities, and reliable healthcare services. The educational landscape also supports families with children, ensuring a well-rounded environment for growth and stability.

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OpenComp aggregates multiple data sources to provide accurate salary data for Charlotte, NC, specifically for a Level 6 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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