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salary information

Salary Information for a Brand Marketing Specialist in Minneapolis, MN

Median salary:

This data reflects Total Cash for a Level 2 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Minneapolis, MN, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
75th percentile

Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Minneapolis, MN?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

68.2

Total Comp (TC)

Cost of Living (COL) Index
68.2
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Minneapolis, MN?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 2 Brand Marketing Specialist?

A level 2 Brand Marketing Specialist in Minneapolis, MN has well developed professional and technical expertise. Their work impacts the quality and timeline of part of a product or service. They typically have 3 yearas of average experience.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Minneapolis, MN on a Salary of $82,400

Cost of Living

  • Overall Cost: Minneapolis has a cost of living slightly above the national average, primarily influenced by housing, healthcare, and utilities.
  • Groceries and Utilities: Prices for groceries and utilities are relatively similar to the national median, making day-to-day expenses manageable.
  • Transportation: Costs for public transportation are lower than the national average, providing affordable commuting options.

Housing Market

  • Home Prices: The median home price in Minneapolis is higher than the national average, reflecting its status as a major urban center with diverse economic opportunities.
  • Rental Market: Renting is more affordable than buying for many residents, with plenty of options across different neighborhoods catering to various income levels.
  • Affordability: On an $82,400 annual salary, home buying can be challenging, with significant competition and higher down payment expectations.

Quality of Life

  • Community and Culture: Minneapolis offers a vibrant cultural scene, with numerous museums, theaters, and art galleries enhancing the living experience.
  • Recreation: Abundant green spaces and parks, alongside lakes and trails, provide ample outdoor recreation opportunities.
  • Safety: The city ranks similarly to other metropolitan areas, with certain neighborhoods experiencing higher safety levels.

Access to Healthcare

  • Healthcare Quality: Minneapolis is home to some renowned medical centers and hospitals, ensuring high-quality healthcare services.
  • Cost of Care: Healthcare costs are slightly above average but are compensated by the availability and quality of medical services.

Quality of K-12 Schools

  • Public Education: The city has a mix of highly-rated public schools, offering robust educational programs and resources.
  • Private and Charter Schools: There is a variety of private and charter schools available for alternative education, often with specialized curriculums.

Summary

Living in Minneapolis on an $82,400 salary provides a balanced quality of life, with access to cultural amenities, reliable healthcare systems, and educational opportunities. While the housing market presents challenges, particularly for homebuyers, renting remains a feasible option for many. The cost of living aligns closely with the amenities and services available, making it an attractive option for individuals and families alike.

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OpenComp aggregates multiple data sources to provide accurate salary data for Minneapolis, MN, specifically for a Level 2 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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