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salary information

Salary Information for a Brand Marketing Specialist in Washington, DC

Median salary:

This data reflects Total Cash for a Level 2 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Washington, DC, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
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Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Washington, DC?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

80.2

Total Comp (TC)

Cost of Living (COL) Index
80.2
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Washington, DC?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 2 Brand Marketing Specialist?

A level 2 Brand Marketing Specialist in Washington, DC has well developed professional and technical expertise. Their work impacts the quality and timeline of part of a product or service. They typically have 3 yearas of average experience.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Washington, DC for an Individual Earning $92,700 Annually

Overview of Cost of Living

Washington, DC is known for its relatively high cost of living compared to the national average. Here are some key points to consider:

  • Cost of Living Index: Washington, DC’s cost of living index is significantly higher than the U.S. national average. This means that expenses such as groceries, utilities, transportation, and healthcare are typically more costly.
  • Comparison to National Average: On average, living expenses in Washington, DC are about 50% higher than in other U.S. cities.

Housing Market

The Washington, DC housing market is competitive and pricey:

  • Home Prices: The median home price in Washington, DC is well above the national average, making homeownership challenging for many residents.
  • Renting vs. Buying: Renting is a common choice due to high property costs. However, rental prices are also steep, with average monthly rents for a one-bedroom apartment exceeding the national norm.

Quality of Life

Living in Washington, DC offers a unique blend of lifestyle benefits, despite the high expenses:

  • Cultural Amenities: The city provides numerous cultural attractions, including museums, galleries, and theaters, offering rich entertainment and learning opportunities.
  • Public Transportation: An efficient public transportation system, comprising the Metro and buses, offers convenient alternatives to driving, potentially offsetting transportation costs.
  • Safety and Security: While some areas have higher crime rates, many neighborhoods are considered safe, contributing to overall quality of life.

Access to Healthcare

Washington, DC offers robust healthcare facilities:

  • Healthcare Quality: The city is home to several reputable hospitals and specialized healthcare centers, ensuring access to quality medical care.
  • Health Insurance Costs: Insurance premiums may be higher than in other regions due to the cost of living but often come with a wider network of healthcare providers.

Quality of K-12 Schools

Education is a critical consideration for families residing in Washington, DC:

  • Public Schools: The quality of public schools varies significantly across the district, with some schools ranked highly and others struggling with performance.
  • Private and Charter Schools: Many residents opt for private and charter schools, which offer varied curricula and generally higher educational outcomes, though they entail additional costs.

Assessment

  • Comparative Affordability: With a salary of $92,700

See salary information for the Brand Marketing Specialist role elsewhere in the United States

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OpenComp aggregates multiple data sources to provide accurate salary data for Washington, DC, specifically for a Level 2 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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