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salary information

Salary Information for a Brand Marketing Specialist in Philadelphia, PA

Median salary:

This data reflects Total Cash for a Level 1 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Philadelphia, PA, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

25th percentile
50th percentile
75th percentile

Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Philadelphia, PA?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

74.6

Total Comp (TC)

Cost of Living (COL) Index
74.6
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Philadelphia, PA?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 1 Brand Marketing Specialist?

A level 1 Brand Marketing Specialist in Philadelphia, PA is a developing professional and technical expertise. They are able to resolve routine issues and problems and have an average of 1 year of work experience.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Philadelphia, PA on a $62,900 Salary

Cost of Living

  • General Overview: The cost of living in Philadelphia is about average when compared to other major U.S. cities. This offers a relatively affordable metropolitan experience.
  • Key Expenses:
    • Groceries: Prices are slightly higher than the national average.
    • Utilities: Costs for utilities tend to align closely with the national average.
    • Transportation: Public transit is available and considered reasonably priced compared to other cities, helping to reduce reliance on more costly personal vehicle expenses.

Housing Market

  • Home Prices: Median home prices in Philadelphia are lower compared to the average prices found in other major U.S. cities, making buying a home more accessible.
  • Renting: Rent rates are affordable, with a wide range of options available from urban apartments to suburban homes.
  • Market Trends: The housing market is competitive but offers opportunities for both buyers and renters in various neighborhoods with diverse characteristics.

Quality of Life

  • Cultural Amenities: Philadelphia is rich in history with numerous cultural artifacts, historical sites, and museums, providing ample opportunities for leisure and exploration.
  • Parks and Recreation: Extensive park systems, including Fairmount Park, offer numerous outdoor activities for residents.
  • Dining and Entertainment: A vibrant food scene and diverse entertainment options contribute to a high quality of life.

Access to Healthcare

  • Healthcare Facilities: Philadelphia is home to several leading hospitals and medical schools, granting residents access to high-quality healthcare services.
  • Insurance and Costs: The cost of healthcare insurance may be slightly above the national average but is offset by the quality of care available.

Quality of K-12 Schools

  • Public Schools: Philadelphia's public schools vary significantly in quality. Some areas boast excellent schools, while others face challenges.
  • Private and Charter Schools: Numerous alternatives to public education exist, providing additional options for families seeking different educational experiences.

Summary

Living in Philadelphia on a $62,900 salary is generally manageable and can provide a comfortable lifestyle. The cost of living balances well with the income, particularly given the more affordable housing options compared to other large cities. Residents benefit from access to robust healthcare services and a thriving cultural scene. However, parents may need to carefully consider educational options due to varying school quality. Overall, Philadelphia offers a good standard of living

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OpenComp aggregates multiple data sources to provide accurate salary data for Philadelphia, PA, specifically for a Level 1 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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