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Salary Information for a Brand Marketing Specialist in Fresno, CA

Median salary:

This data reflects Total Cash for a Level 2 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Fresno, CA, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.

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Behind the numbers

What is the adjusted total comp for a Brand Marketing Specialist in Fresno, CA?

Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price

Total Comp (TC)

Cost of Living (COL) Index
COL-Adjusted TC

Median Home Price

What are the responsibilities of a Brand Marketing Specialist in Fresno, CA?

Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.

What are the characteristics of a level 2 Brand Marketing Specialist?

A level 2 Brand Marketing Specialist in Fresno, CA has well developed professional and technical expertise. Their work impacts the quality and timeline of part of a product or servie. They typically have 3 yearas of average experience.

Brand Marketing Specialist

Benchmark Role

Individual Contributor

Job Type

Brand Marketing

Job Family

Business

Job Area

Quality of Life in Fresno, CA on a $82,400 Salary

Overview: Fresno, California, is a city located in the Central Valley region, characterized by a diverse economy and a rich agricultural presence. As someone earning $82,400 per year, understanding how this salary fits within the broader cost of living dynamics in Fresno is essential. This guide explores various facets such as the cost of living, housing market, quality of life, healthcare access, and the quality of K-12 schools for residents in Fresno compared to the broader United States.

Cost of Living

  • General Cost of Living:

    • Overall, Fresno’s cost of living is lower than larger California cities such as Los Angeles or San Diego but slightly higher than the national average.
    • Key areas contributing to the cost of living include housing, utilities, transportation, and groceries.
  • Specific Expenses:

    • Groceries and utilities are typically on par with the national average.
    • Transportation costs, including gas prices, may be slightly elevated compared to national statistics.

Housing Market

  • Affordability:

    • Fresno’s housing market is relatively affordable compared to other California cities. Median home prices are below the state average, providing more purchasing power for someone earning $82,400 per year.
  • Renting vs. Buying:

    • Renting remains an accessible option with competitive rates compared to the national average.
    • Buying a home is feasible for many residents, with median home prices often significantly lower than those in more urbanized California areas.

Quality of Life

  • Lifestyle and Amenities:

    • Residents enjoy a mix of urban and rural lifestyle options, with access to a variety of recreational activities, cultural events, and dining establishments.
    • The warm climate and nearby natural attractions, such as Yosemite National Park, enhance outdoor living experiences.
  • Community and Safety:

    • Fresno offers a diverse community atmosphere with a range of neighborhood experiences.
    • Safety varies by neighborhood, with some areas requiring more attention to crime rates compared to national averages.

Access to Healthcare

  • Healthcare Services:

    • Fresno hosts several hospitals and healthcare facilities, providing a wide range of services to residents.
    • Access to specialized care is available, but wait times and service quality can vary.
  • Insurance and Costs:

    • Health insurance options are similar to other regions, yet out-of-pocket expenses may be higher compared to

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OpenComp aggregates multiple data sources to provide accurate salary data for Fresno, CA, specifically for a Level 2 Brand Marketing Specialist. The primary source is real-time, crowd-sourced salary information collected through direct integrations with hundreds of customer-connected HRIS platforms.

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