salary information
Salary Information for a Brand Marketing Specialist in Columbus, OH
This data reflects Total Cash for a Level 4 Brand Marketing Specialist at a mid-size company. To get more detailed information on total compensation for the role of Brand Marketing Specialist in Columbus, OH, including base pay, total cash, and equity by job level, region and company size, please join OpenComp.
Behind the numbers
What is the adjusted total comp for a Brand Marketing Specialist in Columbus, OH?
Total Comp (TC)
Cost of Living (COL) Index
COL-Adjusted TC
Median Home Price
66.4
Cost of Living (COL) Index
66.4
What are the responsibilities of a Brand Marketing Specialist in Columbus, OH?
Product/Brand Marketing work is focused on identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal including: �Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment �Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, radio/TV, face-to-face, etc.) �Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.) �Overseeing development and distribution of marketing materials �Ensuring customer experience is in line with brand image and strategy �Monitoring the effectiveness of marketing campaigns & tactics.
A level 4 Brand Marketing Specialist in Columbus, OH is an extremely seasoned professional, one who is able to solve most issues and problems and uses their skills to drive company objectives and achieve goals. Average experience 8 years.
